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Wave 6

Proprietary Studies

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UM Wave 6

Starting in 2006, Wave is the world’s largest and longest-running study of the impact of social media on today’s global marketplace – making UM the most authoritative agency voice in the social media space.

Covering 62 countries and 43% of the worldwide internet population, Wave 6 – ‘The Business of Social’ – is the most ambitious and sophisticated instalment to date. It offers invaluable, and actionable insights as to how advertisers can bring commercial value to their business through social media strategies, at a time when the value of social media has never been more important to brands.



View Wave 6 here, download the soft-copy using the link above, or click here for the official press release.



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